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☆ 6 years after declaring bankruptcy, Toys R Us will return with 24 stores across the US
  + stars: | 2023-09-30 | by ( Sebastian Cahill | ) www.businessinsider.com   time to read: +2 min
Toys R Us, which went bankrupt years ago, will open up to 24 stores in the US. It was the first big-box toy store ever created, according to History — and a far cry from other toy stores at the time. Using their advertisements, celebrity collaborations, and their mascot Geoffrey the Giraffe, Toys R Us sold thousands of toys like Mr. Its jingle, "I don't want to grow up, I'm a Toys R Us kid. There's a million toys at Toys R Us that I can play with," was the soundtrack for kids from the 1980s to the early 2000s.
Persons: —, Charles Lazarus, Geoffrey the, There's, Yehuda Shmidman Organizations: Service, WHP Locations: United States
☆ Toys R Us is planning a brick-and-mortar comeback in the U.S., with up to 24 new flagship stores
  + stars: | 2023-09-29 | by ( Laya Neelakandan | ) www.cnbc.com   time to read: +3 min
Toys R Us is plotting a bold comeback in the U.S., as it plans to expand its brick-and-mortar presence with as many as 24 new flagship stores and a separate rollout at airports and on cruise ships starting this holiday season. Toys R Us aims to start opening the up to two dozen flagship stores as early as next year in partnership with Go! Toys R Us filed for bankruptcy in 2017, though it could not come out of it on its own, pushing it into liquidation. In summer 2021, WHP announced a rollout of more than 400 new Toys R Us stores at Macy's locations across the country. WHP told CNBC the new flagship stores will be modeled after the American Dream location with "immersive" shopping experiences.
Persons: WHP, Yehuda Shmidman, Shmidman Organizations: WHP Global, Go, Retail, Dallas, Fort Worth International, Tru, CNBC, Duty Locations: U.S, New Jersey, Dallas
☆ Toys 'R' US to open stores across US, including airports and cruise ships
  + stars: | 2023-09-29 | by ( Ramishah Maruf | ) edition.cnn.com   time to read: +2 min
New York CNN —Toys “R” Us stores are making another comeback — this time it’s at airports and cruise ships. WHP Global, the toy store’s parent company, announced an expansion of up to 24 flagship stores, as well as opening stores at airports and cruise ships. The stores for the cruise industry will sell cruise-themed merchandise, though Toys “R” Us did not specify on which cruise lines or where the stores will open. The 24 flagship locations will join the 452 Toys “R” Us shops that are currently open in Macy’s stores across the country. In 2021, WHP Global acquired Toys “R” Us from Tru Kids Inc., which bought the failed brand in a 2018 liquidation sale.
Persons: WHP Global, ”, Yehuda Shmidman Organizations: New, New York CNN, Dallas Fort Worth International, Duty, WHP, Go, WHP Global, Tru Kids Inc, Tru, Covid Locations: New York, New Jersey, Texas
☆ Babies R Us makes a comeback with new US flagship store
  + stars: | 2023-07-18 | by ( Parija Kavilanz | ) edition.cnn.com   time to read: +3 min
CNN —First came Toys R Us’ roller coaster revival, and now Babies R Us is experiencing its own rebirth, too. Babies R Us, which went out of business in tandem with its parent company, Toys R Us, in 2018, is opening its new US flagship store on Wednesday at the American Dream Mall in New Jersey. Tru Kids had bought Toys R Us (which also owned Babies R Us) in a 2018 liquidation sale and had attempted to resurrect the toy store chain, opening two locations in New Jersey and Texas in late 2019. It opened a new 20,000 square foot Toys R Us flagship store, also at the American Dream Mall, in December 2021. He said Babies R Us’ comeback will “mimic” that of Toys R Us: “Expect the same ambitious rollout,” said Shmidman, adding that WHP is looking at taking Babies R Us nationwide with a similar partnership to Macy’s-Toys R Us.
Persons: CNN —, Yehuda Shmidman, ”, Jarrett Birnbaum, reemergence, –, Shmidman, “ Organizations: CNN, US, WHP, Tru, Macy’s, Bed Locations: New Jersey, Texas
☆ Bonobos co-founder Andy Dunn returns as brand advisor after Walmart sale
  + stars: | 2023-06-16 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com   time to read: +3 min
Bonobos co-founder Andy Dunn is returning to the retailer as brand advisor as the company looks to get back to its roots after it was sold by Walmart earlier this year, Bonobos and new parent company WHP Global announced Friday. WHP Global and Express Inc., which runs the Express brand, bought Bonobos from Walmart in a $75 million deal that was announced in April and closed last month. Walmart originally bought Bonobos in 2017 for $310 million while it was working to grow its online presence under former e-commerce president Marc Lore. Under WHP Global, Bonobos can expand internationally, he said. While Walmart sold Bonobos for a significant discount compared to what it paid, the acquisition wasn't necessarily a losing one for Walmart.
Persons: Bonobos, Andy Dunn, Dunn, Yehuda Shmidman, John Hutchison, Tim Baxter, Marc Lore, Shmidman, WHP, I've, That's Organizations: Walmart, WHP Global, Express Inc, WHP, CNBC, Walmart U.S Locations: U.S, Dubai, Hong Kong, he'll
☆ Walmart sells Bonobos to WHP Global and Express in $75 million deal
  + stars: | 2023-04-13 | by ( Gabrielle Fonrouge | ) www.cnbc.com   time to read: +3 min
Walmart has sold menswear brand Bonobos to brand management firm WHP Global and Express in a $75 million deal announced Thursday. WHP, which took a 60% stake in Express in December, will acquire the Bonobos brand for $50 million, the company said in a news release. In a statement, a Walmart spokesperson said the company decided "it's the right time to sell Bonobos" after nearly six years. Last February, Bonobos launched Bonobos Fielder – a more affordable riff on the original brand that sold athleisure on its website, Walmart.com and select Walmart stores. Bonobos CEO John Hutchinson will become brand president of Bonobos and report to Baxter after the deal closes.
☆ Babies R Us attempts comeback, plans to open store at American Dream mall in New Jersey
  + stars: | 2023-01-10 | by ( Gabrielle Fonrouge Rebecca Picciotto | Gabrielle Fonrouge | Rebecca Picciotto | ) www.cnbc.com   time to read: +1 min
A shopping cart sits in the parking lot at a Babies "R" Us store on January 24, 2018 in Chicago, Illinois. Babies R Us is trying to make a comeback. WHP Global, a brand management firm, owns the retailer's parent company, Tru Kids. "Our plan to open Babies R Us at American Dream in the coming months is a huge milestone in the return of Babies R Us to the U.S.A., and it sets the stage for a national rollout of Babies R Us in the future," Shmidman said. American Dream, which has had its own struggles, is located near MetLife Stadium, about 10 miles outside New York City.
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