Hagoromo has been described as "the Rolls-Royce of chalk." The formerly Japanese, now Korean brand's chalk is known for its smooth consistency, its vibrancy, and being nearly dust-free. Luckily, Shin Hyeong-seok, a Korean schoolteacher and former seller of Hagoromo chalk, formed a relationship with the company's president, Watanabe Takayasu, and decided to take over. The transition wasn't easy, but Hyeong-seok's dedication to Takayasu's original formulas and methodology kept the brand alive. We visited Sejongmall, where Hagoromo chalk is made, to find out.

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Persons: Hagoromo, Shin Hyeong, Watanabe Takayasu Organizations: Royce, Business Locations: Korean