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Perplexity AI, the artificial-intelligence search engine startup, is in the final stages of raising $500 million in funding at a $9 billion valuation, a source familiar with the situation told CNBC. Perplexity most recent valuation was $3 billion in June. Perplexity started the year with a roughly $500 million valuation. Despite the AI boom, Perplexity has been embroiled in controversy due to accusations of plagiarizing content from media outlets. WATCH: Perplexity unveils AI election hub: Here's what you need to know
Persons: Perplexity, OpenAI, Microsoft's Bing, Der Spiegel, Dmitry Shevelenko, Shevelenko Organizations: CNBC, Google, Institutional Venture Partners, New York Times, Media, The Texas Tribune, WordPress Locations: ChatGPT
Google's search ad market share in the US could fall below 50% for the first time in a decade. Perplexity AI, meanwhile, says it is attracting "top-tier" advertisers. It launched Gemini, its own large language model that now presents Google search results in natural language at the top of the page, in March 2023. Google is also leveraging AI to better present ads in its search results. AdvertisementGoogle and Perplexity AI did not immediately return requests for comment for this story.
Persons: , Axel Springer, Alpha, Mark Shmulik, ChatGPT, Brendon Kraham, We've, Dmitry Shevelenko, Jeff Bezos, Forbes, Perplexity, Shevelenko Organizations: Google, Service, Business Insider, Bernstein Research, Wall Street, Nvidia
Perplexity AI on Tuesday debuted a revenue-sharing model for publishers after more than a month of plagiarism accusations. Media outlets and content platforms including Fortune, Time, Entrepreneur, The Texas Tribune, Der Spiegel and WordPress.com are the first to join the company's "Publishers Program." Under the new partner program, any time a user asks a question and Perplexity generates advertising revenue from citing one of the publisher's articles in its answer, Perplexity will share a flat percentage of that revenue. "Some of it grew out of conversations we were having with publishers about integrating Perplexity APIs and technology into their products," Shevelenko said. But not all news organizations are gearing up for a fight, and some are instead joining forces with AI startups like OpenAI, Perplexity and others.
Persons: Der Spiegel, WordPress.com, Forbes, Weeks, Perplexity, Dmitry Shevelenko, Shevelenko, ScalePost.ai, OpenAI, Jonathan Franzen, John Grisham, George R.R, Martin, Jodi Picoult Organizations: Media, The Texas Tribune, Wired, Google, CNBC, Center, Investigative, Microsoft, New York Times, Chicago Tribune, New York Daily News, Time, News Corp, Wall Street, Barron's, New York Post Locations: Perplexity
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