The "Barbie" movie dominated the box office this past weekend, and you didn't need the numbers to prove it.
Many movie theaters were awash in pink as fans of the iconic doll came dressed for the occasion.
"Everything about this movie and the toy is fun," Sheri Lambert, a marketing professor at Temple University, told CNN.
The combined release of "Barbie" and Christopher Nolan's "Oppenheimer," dubbed "Barbenheimer," has become a pop culture sensation — and one that might revive a struggling movie industry.
"Barbie" was distributed by Warner Bros., which is owned by CNN's parent company Warner Bros.
Persons:
Sheri Lambert, Christopher Nolan's, Oppenheimer
Organizations:
Temple University, CNN, Warner Bros, Warner Bros .