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Google pulls AI ad for Olympics following backlash
  + stars: | 2024-08-02 | by ( Jennifer Elias | ) www.cnbc.com   time to read: +3 min
Google pulled an ad it showed during the Olympics which touted its AI chatbot Gemini writing a fan letter to an athlete. Google has pulled an Olympics ad for its chatbot Gemini from airwaves following backlash for the way it depicts a little girl using artificial intelligence to write a fan letter. Google launched Gemini, formerly known as Bard, last year following the surge in popularity of OpenAI's ChatGPT. Disclosure: CNBC parent NBCUniversal owns NBC Sports and NBC Olympics. NBC Olympics is the U.S. broadcast rights holder to all Summer and Winter Games through 2032.
Persons: Sydney McLaughlin, Bard, Sydney, Gemini, Shelly Palmer, Syracuse University's S.I, Mira Murati, Scarlett Johansson, OpenAI Organizations: Google, Gemini, CNBC, Syracuse University's, Newhouse School of Public Communications, Apple, NBCUniversal, NBC Sports, NBC Olympics, NBC, Games Locations: U.S
Read previewAn Olympics ad from Google depicting a father using its Gemini AI assistant to help his daughter compose a letter to her favorite athlete has drawn sharp criticism from online commentators. Google's "Dear Sydney" spot first aired on TV during the broadcast of the opening ceremony on July 24 and is also available on YouTube. Related stories"It follows a coherent story, focuses on characters with agency and vitality, and prioritizes people over the product," said Jon Evans, System1 chief customer officer, of Google's ad. Still, several ad experts have said Google's marketing department — which created the ad in-house rather than using an ad agency — should have done a better job of reading the room. The "Dear Sydney" spot was still airing on US TV on Tuesday morning, according to the measurement firm iSpot.
Persons: , USA's Sydney McLaughlin, McLaughlin, Shelly Palmer, Syracuse University's S.I, Jon Evans, Evans, System1, Kevin, Sabrina, Sydney, Maani Safa, Poppins, Safa, Malcolm Poynton, didn't, Lorraine Twohill, Josh Green Organizations: Service, Google, Gemini, Business, Paris Olympics, YouTube, Team USA, Syracuse University's, Newhouse School of Public Communications, NBC Sports, Cheil Locations: Paris
Well, a new Google ad says artificial intelligence can now do that for you. It shows the young girl training to compete like her hero, thanks to hurdling technique tips generated by Google’s AI search feature. But many early AI tools seem to do the opposite, instead enabling computers to generate traditionally human creative outputs such as art, music and stories. And yet tech firms have forged ahead with rolling out AI tools that can create new emojis, speak and even generate videos. Google did not respond to CNN’s request for comment regarding the backlash to the Gemini ad.
Persons: Mickey Mouse, It’s, Sydney McLaughlin, , Google’s, McLaughlin, OpenAI’s, Deadspin Will Leitch, ” Shelly Palmer, Syracuse University’s S.I, ” Apple, Sonny, Cher’s, Apple Organizations: New, New York CNN, Olympics, Google, Big Tech, Tech, Syracuse University’s, Newhouse School of Public Communications Locations: New York
New York CNN —Universal Music Group — the music company representing superstars including Sting, The Weeknd, Nicki Minaj and Ariana Grande — has a new Goliath to contend with: artificial intelligence. Artificial intelligence, and specifically AI music, learns by either training on existing works on the internet or through a library of music given to the AI by humans. That could possibly threaten UMG’s deep library of music and artists that generate billions of dollars in revenue. “However, the training of generative AI using our artists’ music … begs the question as to which side of history all stakeholders in the music ecosystem want to be on.”The company said AI that uses artists’ music violates UMG’s agreements and copyright law. Grammy-winning DJ and producer David Guetta proved in February just how easy it is to create new music using AI.
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