"We have a lot of work to do on podcasting," Burke Magnus, ESPN's president of content, said in a recent interview with Business Insider. Cowherd now works with Golden State Warriors star Draymond Green and — ironically — current ESPN personality Shannon Sharpe. Sharpe isn't the only ESPN star with a podcast that's not affiliated with ESPN. Related storiesESPN's 3-part turnaround plan for podcastsIn Magnus' mind, there are three main ways ESPN can make its podcast business more successful. Advertisement"If we rope all three of those things together, I think we can have a meaningful podcasting business in the not-too-distant future," Magnus said.

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Persons: Burke Magnus, —, who've, ESPN's, Magnus, Bill Simmons, Colin Cowherd, Cowherd, Draymond, Shannon Sharpe, Sharpe isn't, Stephen A, Smith — who's, Shams Charania, Charania, he'll, Zach Lowe Organizations: ESPN, Service, Business, ESPN Radio, Spotify, Fox Sports, Golden State Warriors, NBA Locations: ESPN's