Some parents are sending their kids off to college with a hired helper — and it comes at a price. One company charges about $450 to be a mom away from mom for college students. Parents trust the campus "moms" to step in and provide a nurturing presence without infantilizing their adult-age kids, Brooks told Insider. They also serve as "local experts on the ground," Brooks told Insider. Brooks told Insider that the goal is to be a bridge between parents and students for those who need the extra support.

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