Generative AI "has an immediate business implication" for the creator economy, according to Becky Owen, the global chief marketing and innovation officer at influencer-marketing firm Billion Dollar Boy.
It has a focus on generative AI, but is also experimenting with virtual and augmented reality, as well as virtual influencers.
Owen joined Billion Dollar Boy in early 2023 after almost five years at Meta, where she was most recently head of creator innovations and solutions for Europe.
Becky Owen is the global chief marketing and innovation officer at Billion Dollar Boy.
Billion Dollar Boy has already tested pilot partnerships with three retail brands, including two luxury fashion brands that have launched their first generative-AI-led creator content on Instagram.
Persons:
Becky Owen, Owen, Elmo Mistiaen, Jo Ann, Shanikwa Dvorkin, Anastasia Rogozhina
Organizations:
Heineken, Pepsi, Business, Billion Dollar, Meta, Brands
Locations:
Amazon, Europe