E-commerce business owner Shan Shan Fu makes a living selling products on Amazon .
In October 2023, she did $53,000 in sales, which Insider verified by looking at screenshots of her Amazon dashboard.
When I launched the pickleball product, it was instantly a super low ROAS, under 1.0."
Fu estimates that of the 30 or so new products she launches per year, 20% of them do 80% of the sales.
But she skipped this step with the pickleball product, she said: "I kind of just got delusional and I thought, 'People like pickleball.
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