When you think of the phrase "soft skills," you probably think of a few specific traits: emotional intelligence, interpersonal ability, an adeptness at communication. That's fine, says millionaire bestselling author Seth Godin — just stop calling them "soft." AI has already automated some traditional vocational skills, from coding and data analysis to copywriting and even architectural design. That's why many companies pay "less attention to soft skills when hiring," Godin wrote. Eighty-nine percent of employers say poor soft skills are a sign of a "bad hire," according to a LinkedIn survey conducted in 2018.

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Persons: Seth Godin —, Godin, —, you've, Heidi Brooks, coders, salespeople Organizations: TED, Wall Street, Yale University's School of Management