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For the second year in a row, a religious Super Bowl ad campaign promised viewers that Jesus “gets us.”Two commercials shown Sunday night centered Jesus’ message to love your neighbors — even across ideological divides. “Our goal is to really show that Jesus loved and cared for anyone and everyone,” He Gets Us campaign spokesperson Greg Miller told The Associated Press on Monday. The “He Gets Us” campaign is now under a new charitable organization, Come Near, meaning the Servant Foundation is no longer overseeing it. This is the 12th consecutive year the Church of Scientology has premiered a new ad during the Super Bowl, said spokesperson Erin Banks. “The audience of the Super Bowl allows us to do that with the greatest potential reach.”___AP Religion News Editor Holly Meyer and reporter Deepa Bharath contributed.
Persons: Jesus “, Jesus, Greg Miller, Roe, Wade —, , , , Mark Wahlberg, Erin Banks, Banks, Ron Hubbard’s, Tom Cruise, John Travolta, Mary, ” Miller, Holly Meyer, Deepa Bharath Organizations: Associated Press, Servant Foundation, Defending, Hobby, Paris Olympics, NFL, Republican, Democratic, of Scientology, Mental, , , Lilly Endowment Inc, AP
The $20 million pair of Super Bowl ads are part of a larger, $100 million campaign launched last spring, The Washington Post reported. "Something tells me Jesus would *not* spend millions of dollars on Super Bowl ads to make fascism look benign," Congresswoman Alexandria Ocassio-Cortez wrote in a tweet Sunday. "With the money the 'He Gets Us' people spent on their right-wing Jesus ads, they could permanently house 1,563 people experiencing homelessness," Democratic strategist Sawyer Hackett chimed in. —Allie Beth Stuckey (@conservmillen) February 12, 2023The backlash extends beyond the two commercials that ran during the Super Bowl, and into the campaign more broadly. In the days following the Super Bowl, the campaign has responded to some of the backlash.
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