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Search resuls for: "Senior Vice President Of The Americas"


2 mentions found


☆ Marketers Turn to Meme Accounts for Humor, News and Group Therapy
  + stars: | 2023-02-01 | by ( Patrick Coffee | Matt Barash | Senior Vice President Of The Americas | ) www.wsj.com   time to read: +7 min
Advertising meme account @digital_chadvertising had decidedly humble beginnings on its way to becoming a popular outlet for industry workers to voice their frustrations, connect with each other and share marketing news. @digital_chadvertising has since gained nearly 80,000 followers on Instagram while mocking everything from industry acronyms to Twitter’s recent advertiser exodus. That does not match the Instagram followings of the leading ad trade publications, but it tops those of large ad-agency networks and other industry accounts. Some prefer formats and platforms that don’t fit the strict definition of a meme but still use the meme world’s sardonic tone to target an industry niche. “The line is so thin between meme and work with my specific niche,” said @digital_chadvertising.
☆ Nike execs have become some of the hottest hires in sportswear, triggering a talent war among rivals like Lululemon, North Face, and Columbia — and raising fears of a brain drain
  + stars: | 2022-11-07 | by ( Matthew Kish | ) www.businessinsider.com   time to read: +9 min
Nike alums lead numerous brands, including Lululemon, Allbirds, Columbia Sportswear, and The North Face. Tim Sheerin, the senior vice president of global wholesale at Columbia Sportswear, at an investor day event this year. The trend has accelerated in recent years, with competing sportswear companies including Lululemon and Allbirds opening offices in Portland, Oregon. While sportswear companies are a natural fit for former Nike executives, nonathleticwear companies also have hired from Nike's top ranks. Crocs, which named the former Nike vice president Emma Minto the senior vice president of the Americas in 2020, also has been on a hot streak.
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