New York CNN —Martinis and margaritas might still be people’s drink of choice, but the spritz is bubbling to the top.
Bartenders are experimenting so much with the spritz, swapping in different liqueurs or juices in place of Campari or Aperol, that it’s becoming the “cocktail for the moment” and expanding its appeal year-round, a recent report from bar analytics service Union said.
“By all accounts, the spritz has had a smashing year, showing strong growth across every month, peaking smack-dab in the middle of summer,” Union said.
Data shows that spritz sales started growing in sales this year a month earlier — in April — than usual.
Just scrolling on TikTok, Rosenstein notices different variations of a spritz (such as a Hugo spritz, made with St-Germain elderflower liqueur, or a Lillet spritz made with the wine-based liqueur) in her feed.
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