Classic luxury, which Ralph Lauren encapsulates, is resonating with Chinese consumers.
"I've said it before but it bears repeating in a volatile environment, Ralph Lauren is firmly on offense," Patrice Louvet, the CEO of Ralph Lauren, said on a conference call with analysts on Thursday.
Ralph Lauren classics like Polo shirts and cable-knit sweaters are a hit with Chinese consumers.
Ralph Lauren targets Chinese consumers in six key cities and on local Chinese social media platforms.
Sebastian Ng/SOPA Images/LightRocket via Getty ImagesWith its brick-and-mortar stores, Ralph Lauren has prospered by doing more with less.
Persons:
Ralph Lauren, —, Ralph Lauren's, I've, Patrice Louvet, Xi Jinping's, Neil Saunders, Edward Berthelot, Martin, Louvet, Ralph Lauren doesn't, Zers, Sebastian Ng, Olivia Plotnick, Roll, Donald Trump's, It's
Organizations:
Service, New, GlobalData, McKinsey, Getty, Wai, China
Locations:
Asia, China, New York City, China China, Tokyo, Seoul, Shanghai, Milan, China —, Beijing, Chengdu