She listened to her players and what they wanted from the league, including a higher salary cap, but knew she couldn't meet all of their needs. One partner, Deloitte, overhauled the WNBA's app, for example. The current rights deal for the WNBA, which is coming off its largest regular-season viewership in more than two decades, runs through 2025. The mid-season Commissioner's Cup is sponsored by league partner Coinbase. The streaming app WNBA League Pass also brought in viewership, as did deals with Meta and YouTube.

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Persons: Cathy Engelbert's, Engelbert, It's, Coinbase, Ethan Miller, Engelbert's, Disney, Nielsen, Ion Organizations: WNBA, Business, Deloitte, Nike, Google, US Bank, Companies, NBA, YouTube, Disney, Team, Seattle Storm's, ESPN, ABC, Scripps Ion, CBS, Meta, Scripps Locations: Las Vegas