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☆ Costco-style free samples are popping up at Walmart and other stores as brands try to get you to buy their stuff
  + stars: | 2023-10-16 | by ( Alex Bitter | ) www.businessinsider.com   time to read: +2 min
More retailers and brands are offering free samples as an alternative to advertising. AdvertisementAdvertisementExpect to see free samples like what you get at Costco at more stores soon. Among retailers, Walmart is rolling out free samples to 1,000 locations, and supermarket operator Wakefern is adding vending machines for free samples to 95 locations. They're now common enough again that one TikToker made a meal out of Costco samples. AdvertisementAdvertisementMondelez, meanwhile, has been trialing Oreos with orange-colored creme at Walmart stores, according to the article.
Persons: —, That's, Sean Riley, Riley Organizations: Companies, Walmart, Costco, Service, Bloomberg, Brands, Oreo, Sam's
☆ Here's how Dude Wipes cofounder got his startup on track to make $90 million in sales this year after making the 'biggest mistake' CPGs can make
  + stars: | 2022-09-26 | by ( Alex Bitter | ) www.businessinsider.com   time to read: +5 min
Dude Wipes expanded into deodorant and body wash — something the brand now says was the wrong move. In 2019, the founders of Dude Wipes took what they thought was a major step forward: They extended their brand from solely toilet wipes into body wash and deodorant. So far, Dude Products has eschewed most investors. When COVID struck, demand for the brand's signature Dude Wipes took off. "When the toilet-paper rush happened, everybody's buying as many Dude Wipes as they can get from us," Riley said.
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