On the one hand, Sunday will be a joyous occasion for CBS Sports.
The sports division will broadcast its 22nd Super Bowl, the most of any network.
The storied CBS Sports division, the broadcasting home of marquee events like the Masters and March Madness, is confronting a wave of change.
It all leaves CBS Sports facing a number of challenges — which company leaders say they can handle by sticking to what they know.
“No matter what happens in the future to the company, sports will increasingly be more important each and every year,” Mr. McManus said.
Persons:
Sean McManus, —, ” Mr, McManus
Organizations:
CBS Sports, CBS, Paramount, Southeastern Conference, Netflix