The New York City-based dessert maker is transforming some of its famous treats into THC-infused edibles, including its banana pudding and red velvet cake. The limited-edition bars, which mark Magnolia’s first-ever cannabis product, “celebrate the brand’s most iconic, fan-favorite flavors in a new light,” the bakery said. That has created consumer interest in weed, including edibles, with the stigma of buying the drug dissipating. Perhaps once known for being just “pot brownies,” the edible market has blossomed into several categories and hundreds of brands, including gummies, mints and candy bars. “There is no real downside to Magnolia, as consumer opinions on cannabis are now relativity liberal,” he told CNN.

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Persons: Magnolia, It’s, Scott Vickers, Neil Saunders, ”, Saunders Organizations: New, New York CNN, Green Thumb Industries, Marijuana, CNN, City, GlobalData Locations: New York, New York City, — Illinois, Nevada, Massachusetts