Kamil Krzaczynski | AFP | Getty ImagesThere are few topics Americans would rather not talk about more than money. 'Missed opportunities' of not talking about moneyFor both couples and families, not having those crucial financial conversations can cost them, financial advisors say. Have talks 'before an emergency situation arises'On a positive note, some money conversations are happening more regularly, U.S. Bank's research found. Still, 45% of respondents say they are unaware of their parents' financial situation, U.S. Bank found. To work past financial standoffs, it helps for couples to create a more welcoming environment to engage their partners in money conversations, Cherry said.

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Persons: Kamil Krzaczynski, Wells, Scott Ford, Preston Cherry, Cherry, it's, Ford, Winnie Sun, Douglas Boneparth, Boneparth, Ted Jenkin, It's, Jenkin, Couples, — Organizations: AFP, Getty, U.S . Bank, CNBC FA, Sun, Wealth Partners, CNBC FA Council, Bank, Finance Locations: Chicago , Illinois, Wells Fargo, Green Bay , Wisconsin, Irvine , California, New York City, U.S, Atlanta