August started a campaign to reimburse customers for some taxes on period products. She's also fighting the so-called tampon tax, which refers to the sales tax added to tampons, pads, and menstrual-care products when they're classified as luxury, nonessential items. That's why we've always covered the tampon tax when customers bought their products directly from August. But when we launched in Target in March, we suddenly had no ability to get rid of the tampon tax at the point of purchase, because the sale wasn't going through us. We hustled behind the scenes to find a way we could take a material stance against the tampon tax.

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Persons: Nadya Okamoto, Okamoto, She's, Scott Bleicher, I've, it's Organizations: Service Locations: Texas, Geneva, Target