Lisbon and New York-based ScorePlay has secured a $5 million seed round from Seven Seven Six. A startup that has built a media operating system for sports has just raised $5 million in seed funding from Reddit cofounder Alexis Ohanian's Seven Seven Six. As a business-to-business software startup, ScorePlay makes its money by charging a monthly fee to organizations, depending on the range of services they use. The round was led by Reddit cofounder Alexis Ohanian's VC firm Seven Seven Six, which has previously backed climate tech Vaayu, and creator marketing platform PearPop. With the fresh funding, ScorePlay will grow its tech team so it can hone in on its enterprise offerings.

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Persons: ScorePlay, Alexis Ohanian's Seven, Xavier Green, Lionel Messi, Declan Rice, Victorien Tixier, Alexis Ohanian's, Kevin Durant, Renaud Visage, Michael Philippe, Robin Sabban Organizations: Seven Seven, Premier League football, West Ham United, La Liga, Atlético de, Athletes, Seven, NBA, Tech Locations: Lisbon, New York, Atlético de Madrid, Manchester