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Search resuls for: "Scope3"


6 mentions found


☆ Reddit has acquired an AI startup to beef up its ad business in a deal worth around $40 million
  + stars: | 2024-08-01 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +3 min
This story is available exclusively to Business Insider subscribers. Brands like Unilever, L'Oréal, and NotCo pay Memorable AI an annual fee to use its tools. The company said this allows advertisers to reduce the time they would usually spend testing and optimizing ad creative, the company said. Related storiesThe Memorable AI team has joined Reddit as part of the acquisition. AdvertisementIts ads business is growing, but still tiny compared to Google, Meta, Amazon, and TikTok.
Persons: —, Reddit, van, Cofounders Camilo Fosto, Sebastian Acevedo, Michael Kassan, Brian O'Kelley, hasn't Organizations: Service, Business, Harvard, Stanford, MIT, Brands, Unilever, L'Oréal, Aperiam Ventures, Bertelsmann Digital Media Investments, LDV, Ventures, Google Locations: New York
☆ Check out the pitch deck that helped Scope3, which helps companies measure the carbon impact of their ads, raise $20 million from investors like GV
  + stars: | 2023-10-13 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +2 min
Scope3, a startup that helps companies measure the carbon emissions generated by their advertising campaigns, this week said it raised $20 million in Series A investment, funds it plans to grow its team and expand into markets in Europe and APAC. By Scope3's count, the digital advertising industry is responsible for 7.2 million metric tons of carbon emissions each year, or the equivalent of powering 1.4 million US homes. Scope3 works with advertisers, agencies, adtech vendors, and publishers — which have included Insider — to help them measure their carbon impact and figure out where they can make efficiencies. The funding round, which values the company at $100 million and brings Scope3's total funding to $40 million, was led by Alphabet-backed GV. Check out the key slides from the pitch deck that helped Scope3 raise its $20 million Series B round.
Persons: Brian O'Kelley, Mike Freyberger, Anne Coghlan, Scope3, —, O'Kelley, Coghlan Organizations: Room40 Ventures, GV Locations: Europe, France, Germany, Japan
☆ Scope3 Raises $20 Million to Expand Business Measuring Digital Ads’ Emissions
  + stars: | 2023-10-12 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/scope3-raises-20-million-to-expand-business-measuring-digital-ads-emissions-e705aa76
Persons: Dow Jones
☆ Meet 6 companies helping advertisers like Pepsi and Microsoft clean up their carbon footprint
  + stars: | 2023-08-14 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +2 min
New sustainability-minded startups are calculating the carbon footprint of data-driven advertising. While digital advertising isn't nearly as big a polluter as other industries like manufacturing, big brands are looking for ways to reduce their carbon footprint anywhere they can. These firms are taking on challenges like reducing the carbon footprint of production shoots or replacing decades of adtech infrastructure that powers billions of spend across the open web. They promise not only to help marketers produce less greenhouse gases, they also claim to help digital ads load faster, cut down on ad fraud, and help premium publishers increase ad prices. Insider identified six firms driving the push into sustainability for advertisers, using our own reporting and recommendations from experts in the industry.
Persons: Ben Riley Organizations: Sustainability, Adobe . Companies
☆ Ads Often Run on Websites That Come With High Carbon Emissions but Low Returns, Study Finds
  + stars: | 2022-11-22 | by ( Megan Graham | ) www.wsj.com   time to read: +6 min
Marketers are often running digital ads on websites that provide relatively low returns on their investment but generate comparatively high carbon emissions, a new study said. Concerns have been growing in some corners of digital advertising about the industry’s carbon footprint. The business consumes a significant amount of energy, leading to carbon emissions, as many websites trigger automated auctions for various ad spaces every time a consumer arrives on one of their pages. Ebiquity and Scope3 say one way of cutting down on emissions would be to work to keep marketers’ ads from winding up on “made for advertising” sites. Other groups are working on different approaches to measuring carbon emissions in advertising.
☆ The 19 most promising advertising and marketing tech startups of 2022, according to VCs
  + stars: | 2022-09-27 | by ( Lara O'Reilly | Elizabeth Pham Janowski | Julie Bort | ) www.businessinsider.com   time to read: +24 min
Insider asked 12 top VCs what ad and marketing tech companies excited them the most this year. Check out the 19 most promising adtech startups, and what they do that makes them unique. It hopes to raise a Series A funding round in the coming months. Emperia is currently raising its next funding round. Why it's on the list: Tech companies are being scrutinized for their wasting energy consumption, and the digital advertising industry is no exception.
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