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LAS VEGAS (AP) — In a short film shown at the end of the Super Bowl halftime performer news conference, the show’s headliner Usher comes up missing. ?” It’s one of the many creative projects from Apple Music, which has made a concerted effort to amplify the anticipation around Sunday's halftime show. Since Apple Music became the halftime show sponsor, the streaming service is pushing to leave an influential mark like never before. As Usher prepares to headline this year's festivities, Apple Music created a strategic plan before he hits the Super Bowl stage. Between Apple Music, Apple Music Radio, the talent who have a deep understanding of music and culture and obviously Apple's ecosystem, I think we can amplify that.”Leading up to Sunday, it's all about Usher.

Persons: Usher, Ludacris, Lil Jon, Taraji, Henson, “ We’re, ”, Oliver Schusser, Schusser, ” Schusser, “, Rihanna —, “ It's, Jermaine Dupri, Tiësto, Nadeska Alexis, Lil Wayne, Estelle, Tor Myhren, ” Myhren, there's Organizations: LAS VEGAS, Super, Apple Music, Pepsi, Apple, NFL, Jay, Apple Music Radio

LOS ANGELES (AP) — Usher has a new confession: The Grammy winner will headline the Apple Music Super Bowl Halftime Show in Las Vegas. The NFL, Apple Music and Roc Nation announced Sunday that Usher would lead the halftime festivities from Allegiant Stadium on Feb. 11. “It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list,” Usher said in a statement. Usher is expected to wrap up his Las Vegas residency in early December before he makes his Super Bowl halftime appearance a couple months later. Usher will join a list of celebrated musicians who have played during Super Bowl halftime shows including Beyoncé, Madonna, Dr. Dre, Snoop Dogg, Coldplay, Kendrick Lamar, Eminem, U2, Lady Gaga, Michael Jackson and Katy Perry.

Persons: — Usher, Usher, “, ” Usher, Ray Charles ’, ”, Ludacris, Lil Jon, Alicia Keys, He's, NBC’s, “ Hustlers, Roc, Jay, ” “, he’s, Jeezy, Usher bares, ” Jay, Jesse Collins, Hamish Hamilton, It’s, Rihanna, Oliver Schusser, Beyoncé, Dre, Snoop Dogg, Coldplay, Kendrick Lamar, Eminem, Lady Gaga, Michael Jackson, Katy Perry, “ Usher, Seth Dudowsky Organizations: ANGELES, Apple Music, NFL, Apple, Roc Nation, Allegiant, Loves, Las, Roc, Super, of Music Locations: Las Vegas, superstardom, U.S, Paris

☆ Dolby Atmos Wants You to Listen Up. (And Down. And Sideways.)
▼ + stars: | 2023-06-21 | by ( Bob Mehr | ) www.nytimes.com time to read: +2 min

In 2017, R.E.M.’s “Automatic for the People” became the first album mixed for Atmos, and over the next few years, several notable Atmos releases — from Elton John, Queen and the Beatles — showcased the format’s possibilities. It began by partnering with Dolby to encourage recording studios to upgrade to the format. There are now some 800 officially recognized Dolby Atmos studios in over 40 countries, a 350 percent increase in just two years. (Dolby estimates there are two or three times that number of other studios capable of delivering music in Atmos.) Wood, initially dismissive of learning to work in Atmos, said he changed his mind once he realized the inevitability of its rise.

Persons: ”, Elton John, Queen, Dolby, who’ve, Wood, I’d, Liz Phair’s “, “, ” Schusser, Fleetwood Mac Organizations: Apple’s, Beatles, Apple, Dolby, Apple Music Locations: Atmos

☆ From right-wing backlash to Apple's TV play — these 3 big questions will dominate conversations at the Cannes Lions.
▼ + stars: | 2023-06-08 | by ( Lauren Johnson | Claire Atkinson | ) www.businessinsider.com time to read: +7 min

This year's Cannes Lions ad festival is taking place as advertisers are reeling from major shifts. The Cannes Lions organizers said that none of the three execs have been confirmed as speakers. Generative AI must boost creativity without stealing jobsThe rapid rise of generative AI took the advertising and media worlds by storm. Attendees will also have the opportunity to hobnob with the company that kicked off the generative AI storm last November. Simon Cook, Cannes Lions CEO, told Insider that top executives from ChatGPT developer OpenAI like chief operating officer Brad Lightcap will attend the festival.

Persons: Twitter's Elon Musk, Linda Yaccarino, Oliver Schusser, Michael Kassan, he's, execs, Bud Light, influencer Dylan Mulvaney, Bud, Busch, Fura, Leslie Klein, Sir Martin Sorrell, David Droga, Nick Law, Simon Cook, Brad Lightcap, Huge's, Elon Musk, Ben Hovaness, They've, Jon Williams, Akram Chetibi, Craig Atkinson Organizations: Cannes Lions, Apple, Twitter, Netflix, Hollywood, UTA, Target, Bud Light, Anheuser, Busch, Accenture, Cannes, Apple News, Carlton Hotel, Omnicom Media, Amazon Web Locations: Cannes

☆ The contender for tech's next big boom or bubble is here
▼ + stars: | 2023-01-13 | by ( Jake Swearingen | ) www.businessinsider.com time to read: +5 min

It's the hunt for big paydays that keeps VC markets a little frothy when new tech like generative AI hits the scene. And a bubble is only a bubble in the rear-view — in the moment, it's just making sure you don't miss out on the future. Generative AI tools can be used to create a variety of texts and images like this one, which was produced by OpenAI's DALL-E 2. But could generative AI be the next bubble in tech? Click here to read whether the next tech bubble is already here.

☆ Apple TV+ has a new exec leading the business as Apple's VP of Music steps up amid a company reorg
▼ + stars: | 2023-01-12 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +3 min

Apple Music and Beats VP Oliver Schusser is taking on streamer AppleTV+. Oliver Schusser, Apple's VP Music and Beats, is set to take on oversight of streaming service Apple TV+, two industry insiders with knowledge of plans told Insider. Apple TV+ is still short on scale, however, when it comes to viewing time versus its competitive set. A report from research firm MoffettNathanson described Apple TV+ viewing as a "rounding error" in terms of programming minutes viewed in the fourth quarter. In 2018 he moved from London to California to take up the role of VP, Apple Music and International Content.

☆ A top Apple subscriptions executive, VP Services Peter Stern, is leaving the company
▼ + stars: | 2023-01-09 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +2 min

Peter Stern, one of Apple's top subscriptions executives, is exiting the company. In six years at Apple, Stern helped build Apple TV+'s business operations and the company's sports portfolio. Apple is reorganizing its Services unit and Stern's responsibilities will be split into three separate divisions, according to two people familiar with internal conversations at Apple. During his six-year tenure at Apple, Stern helped build subscription products such as Arcade, Books, and Apple One, News+, Fitness+, iCloud+. Apple's Services unit revenue continues to grow, as do its total subscriptions.

☆ Bad Bunny makes history as first Latino named Apple Music’s Artist of the Year
▼ + stars: | 2022-11-09 | by ( Crystal Minaya | Crystal Minaya Is An Editorial Assistant For Nbc News Digital. | ) www.nbcnews.com time to read: +2 min

Puerto Rican trap-reggaeton superstar Bad Bunny is Apple Music's 2022 Artist of the Year, the first Latin artist to receive the award. The four-time Latin Grammy and two-time Grammy winner has achieved all-time records in the past year, according to Apple Music. “Watching Bad Bunny ascend from an Apple Music Up Next artist in 2018 to our Artist of the Year this year has been nothing short of extraordinary,” Schusser said. “When I started, I didn’t have a global fan base,” Bad Bunny told Apple Music in an exclusive video released Wednesday. In an interview with GQ in May, Bad Bunny said: “Latino culture is very machista.

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