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Gartner forecasts that number will rise to 15 billion by 2028, and the firm's research shows that CEOs estimate 15% to 20% of their revenue will come from machine customers by 2030. Machine customers can receive messages such as advertising, offers, email and information from the surrounding environment, Scheibenreif said. And Italy-based iProd has a platform that can accommodate the requests of machine customers located in a manufacturing environment. How to get ready for machine customersIT executives should put in place a game plan for supporting machine customers now, if they haven't already. CIOs and other technology leaders need to determine how machine customers might change their companies' go-to-market approach.
Persons: They're, Don Scheibenreif, Scheibenreif, iProd, Vishal Gupta, Gupta, Lexmark Organizations: Gartner, Machine, Amazon, Walmart, IT Locations: Italy, Lexmark
Gartner’s Don Scheibenreif, right, and Mary Mesaglio discuss the new relationship between artificial intelligence and people at the Gartner IT Symposium/Xpo in Orlando, Fla., on Monday. Photo: Steven Rosenbush / The Wall Street JournalChief information officers have emerged in a stronger position than many experts expected during the past few years because of the forces unleashed by the pandemic and disruptive advances in artificial intelligence. CIOs, who bridge technology and business leadership, are viewed by many chief executives as critical to adopting AI, cloud computing and cybersecurity, all now seen as inseparable from business itself. Increasingly, companies believe they must transform for a new AI era, just as they did to keep pace with mobile computing and the internet.
Persons: Don Scheibenreif, Mary Mesaglio, Steven Rosenbush Organizations: Gartner, Street Locations: Orlando, Fla
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