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☆ 3 ways YouTube and Amazon are changing how brands advertise on the NFL
▼ + stars: | 2023-09-08 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Brands have to change their NFL advertising expectations on streamers like YouTube and Amazon. That's no longer the case, as platforms like YouTube and Amazon influence how some NFL ads are bought and evaluated. Here are three ways YouTube and Amazon are changing how brands advertise against the NFL. YouTube TV has over five million subscribers, its chief Neal Mohan said during a MoffettNathanson conference in May. YouTube is betting on promotions to juice YouTube TV subscribers.

Persons: YouTube —, Kasha Cacy, Neal Mohan, Jonathan Schaaf, Schaaf, Mike McHale Organizations: NFL, Brands, YouTube, Amazon, Verizon, Stagwell Media Networks, Consumers, Disney, Noble

☆ UPDATE1 ECB says Bitcoin is artificially propped up, shouldn't be legitimised
▼ + stars: | 2022-11-30 | by ( ) www.reuters.com time to read: +3 min

REUTERS/Dado Ruvic/Illustration/File PhotoFRANKFURT, Nov 30 (Reuters) - Bitcoin is being artificially propped up and should not be legitimised by regulators or financial companies as it is more akin to gambling, the European Central Bank said on Wednesday. In a blog post using unusually scathing language, the ECB said bitcoin's recent stabilisation was "an artificially induced last gasp before the road to irrelevance". "Big bitcoin investors have the strongest incentives to keep the euphoria going," authors Ulrich Bindseil and Juergen Schaaf wrote. The ECB blog said regulation could be "misunderstood for approval". "The financial industry should be wary of the long-term damage of promoting bitcoin investments - despite short-term profits they could make," the authors of the blog said.

☆ Ten candidates in race to replace outgoing incumbent Libby Schaaf in Oakland, California's mayoral election
▼ + stars: | 2022-11-08 | by ( Hanna Kang | ) www.businessinsider.com time to read: +1 min

Ten candidates will be on the November ballot for Oakland, California's mayoral race. 2022 General EmbedsIncumbent Mayor Libby Schaaf, a Democrat, is leaving office following two consecutive four-year terms, which is the maximum an Oakland mayor can serve. While Oakland's mayoral election is nonpartisan, the city has a history of electing Democrats and Democratic-leaning politicians to fill the mayoral position. Homicides in Oakland were up more than 50% in 2021, when the number of murders peaked at 100 for the first time in a decade. The nonpartisan election will be held using ranked-choice voting, which allows voters to rank up to three candidates, in order of preference, when marking their ballots.

☆ Six people are shot at a California school, official says
▼ + stars: | 2022-09-29 | by ( Tim Stelloh | Tim Stelloh Is A Breaking News Reporter For Nbc News Digital. | ) www.nbcnews.com time to read: +1 min

Six people were injured Wednesday in a shooting at an Oakland, California, school, authorities said. The shooting occurred shortly before 1 p.m. at a campus with four schools, including a middle school and a high school, in the city's Eastmont Hills neighborhood, Allison told reporters. Schaaf said earlier that the gunfire erupted at Sojourner Truth, a K-12 independent study school also at the campus. Victims were found inside the school, Allison said. Authorities said a 12-year-old shot a 13-year-old at Madison Park Academy on Aug. 29, wounding the boy.

☆ SUA: Oakland lansează venitul garantat pentru populaţia de culoare şi cea amerindiană
▼ + stars: | 2021-03-25 | by ( Publika.Md - Aici Sunt Știrile | ) www.publika.md time to read: +2 min

În cadrul programului inspirat de experiment cu "venitul universal" care au avut loc deja în SUA, aproximativ 600 de familii din Oakland vor putea primi un cec lunar de 500 de dolari timp de cel puţin 18 luni, fără nicio condiţie, a precizat primarul oraşului, Libby Schaaf.Acest venit de bază garantat va fi rezervat celor mai sărace familii, care au în întreţinere cel puţin un copil, dar mai ales "familiilor de culoare", a explicat primarul. "Ne concentrăm asupra persoanelor de culoare deoarece există un decalaj mare de bogăţie în Oakland bazat pe rasă. Veniturile (medii) ale albilor sunt de trei ori mai mari decât veniturile medii ale negrilor. Iar la nivel naţional diferenţa în ceea ce priveşte patrimoniul este de la unu la zece", a menţionat primarul oraşului într-un interviu acordat miercuri CBS.După verificarea îndeplinirii criteriilor, alocarea acestei indemnizaţii va fi făcută prin tragere la sorţi.Beneficiarii vor putea cheltui suma - neimpozabilă - după cum consideră de cuviinţă, fără condiţii sau controale, au insistat promotorii proiectului, finanţat exclusiv din donaţii. "Sărăcia nu este un eşec personal, este un eşec politic", a conchis Libby Schaaf, care face parte dintr-o reţea de aproximativ 40 de primari americani care susţin introducerea unui "venit garantat".

Persons: Michael Tubbs, indemnizaţia Locations: SUA, Oakland, Stockton, California

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