That kind of energy, they thought, was missing from the pasta sauce aisle.
"We probably took $150,000 — everything we made from that business, honestly, bottom line — and put it into Sauz," Bonde says.
The pasta sauce aisle was crammed with basil marinaras, vodkas and creamy alfredos.
Maybe shoppers would enjoy the flavor in their pasta sauce.
"If I went and surveyed 1,000 pasta sauce shoppers, I don't think any of them would have said hot honey marinara.
Persons:
Troy Bonde, Winston Alfieri, Sauz, they'd, Gen, —, Bonde, Alfieri, Covid, I'd, Ally Kroeckel, They'd
Organizations:
USC, CNBC, NextPace Ventures, Foods, Ford, Mazda
Locations:
China, WhatsApp, Angeles, California