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☆ 40 Years Ago, This Ad Changed the Super Bowl Forever
▼ + stars: | 2024-02-09 | by ( Saul Austerlitz | ) www.nytimes.com time to read: +2 min

Four decades ago, the Super Bowl became the Super Bowl. It wasn’t because of anything that happened in the game itself: On Jan. 22, 1984, the Los Angeles Raiders defeated Washington 38-9 in Super Bowl XVIII, a contest that was mostly over before halftime. Conceived by the Chiat/Day ad agency and directed by Ridley Scott, then fresh off making the seminal science-fiction noir “Blade Runner,” the Apple commercial “1984,” which was intended to introduce the new Macintosh computer, would become one of the most acclaimed commercials ever made. It also helped to kick off — pun partially intended — the Super Bowl tradition of the big game serving as an annual showcase for gilt-edged ads from Fortune 500 companies. It all began with the Apple co-founder Steve Jobs’s desire to take the battle with the company’s rivals to a splashy television broadcast he knew nothing about.

Persons: George Orwell, Ridley Scott, Steve Jobs’s, — Scott, John Sculley, Steve Hayden, Fred Goldberg, Anya Rajah, JOHN SCULLEY, we’re, “ Organizations: Super Bowl, Los Angeles Raiders, Washington, XVIII, CBS, Apple, Fortune, Chiat, Businessweek, IBM Locations: Steve

☆ Why I Love Doing Homework (Even If My Kids Hate It)
▼ + stars: | 2023-09-05 | by ( Saul Austerlitz | ) www.nytimes.com time to read: +3 min

But here’s the thing: I love homework. I don’t love being the bad guy my kids jeer when I remind them that it is homework time once again. I love bearing witness to the steady accretion of skill, until I notice that my younger son is suddenly reading fluidly, no longer requiring my assistance. I even enjoy the process of tweaking my older son’s math routine, again and again, until all the pieces — whiteboard, marker, dining table, checking your work — cohere. My grandfather Joseph Austerlitz — whose face I see reflected in my older son’s — left Vienna in 1936, not long before the Nazi Anschluss.

Persons: Charles Darwin, —, Joseph Austerlitz —, Saul Austerlitz, Dutton Locations: Vienna, Nazi

☆ When ‘Homicide’ Hit Its Stride
▼ + stars: | 2023-05-11 | by ( Saul Austerlitz | ) www.nytimes.com time to read: +2 min

The Dallas Cowboys demolished the Buffalo Bills, 52-17, and the broadcast was followed by the premiere of a new NBC drama, set in Baltimore, studying the work of the city’s homicide detectives. The series was called “Homicide: Life on the Street,” and it was based on a book by David Simon, then a Baltimore Sun reporter who had spent a year tagging along with the police department’s homicide squad. Post-Super Bowl premiere notwithstanding, “Homicide” was never a ratings success, but it stayed on the air for seven seasons, winning four Emmys and three Peabody Awards. The show’s fifth episode, “Three Men and Adena,” which first aired in March, was a stark, dramatic example of what made “Homicide” different from other cop shows. Pembleton and Bayliss prod, provoke and rage, but “Homicide” refuses to grant the audience the resolution they crave.

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