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Adtech layoffs have continued into this summer — including at some companies that already made cuts. Ezoic, MiQ, Outbrain, and Brightcove are among the adtech companies with recent layoffs. For some adtech companies, the huge wave of layoffs that struck in 2022 and at the turn of this year wasn't the last, amid prolonged economic uncertainty and a tepid ad market. To be sure, the layoff phenomenon isn't hitting all adtech companies, and many that made cutbacks — including those listed above — are aggressively shifting priorities and have open roles listed on their websites. Adweek recently reported a marked slowdown in adtech job openings in 2023, citing recruiters and industry insiders.
Persons: Dwayne Lafleur, Lafleur, Outbrain, Calcalist, Brightcove, , Marc DeBevoise, MiQ, MediaMath, There's, Sasha Auzins, Brian Wieser, Adweek, Lee Walker Organizations: Meta, Microsoft, Yahoo, LinkedIn, Expand Locations: Germany
Apple usually plays it so low-key at big industry events, you wouldn't even know the company had attended. It has rented a space at the top of the iconic Carlton hotel, situated on the busy Croisette promenade, according to multiple advertising industry sources. It's also planning a week of programming, with panel topics expected to include sports on Apple TV+, Apple News, apps, and the broadening Apple advertising offering, those sources said. All of which were "not necessarily a strong-point with Apple advertising in the past," Auzins said. Today, Apple's ad business largely consists of search ads sold within the App Store, which Insider Intelligence forecasts will generate $8.7 billion this year.
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