The first time Eddy Rich dressed up as Santa Claus, he was just doing a neighborly favor. The father-son duo typically divides the money in a 60-40 split, Chris Rich says. When he started as a party Santa, Eddy Rich charged about $125 per hour for in-person events. He could attend, at most, five parties per day, spending hours sitting in Atlanta traffic, Chris Rich says. When Eddy Rich first got started, he bought a $550 Santa suit and paid $80 for a custom belt, with a four-inch brass buckle cast by a local jeweler, he says.

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