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☆ Welcome to the shopping mall for the TikTok era
▼ + stars: | 2024-11-20 | by ( Dan Whateley | Amanda Perelli | ) www.businessinsider.com time to read: +6 min

A new brick-and-mortar store from the e-commerce startup Outlandish is bringing to life the world of TikTok Shop. In addition to TikTok Shop, Outlandish has experience working with brands to help them sell on Douyin and other social apps. Other TikTok Shop sellers have experimented with adding livestreaming spaces to their storefronts, such as the New York-based pre-owned luxury store What Goes Around Comes Around. Outlandish, which began in 2018 as a social shopping agency in China, is an official TikTok Shop partner. If that does happen, August said Outlandish's Santa Monica sellers could pivot to livestreaming on other platforms.

Persons: Anker, TikTok, Allison Wise, Amanda Perelli, William August, ByteDance, it'll, Outlandish's, Outlandish's Santa Monica Organizations: Goli, QVC, TikTok, US, Congress Locations: Los Angeles, China, Santa Monica's, influencers, Santa Monica, Asia, Los Angeles and New York, Mexico, Spain, America, New York, Santa, Outlandish's Santa, livestreams

☆ An entrepreneur took a chance on the pickleball trend, and his business went from zero revenue during the pandemic to seven figures. 3 philosophies helped him take the leap.
▼ + stars: | 2024-02-20 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +9 min

Jon Neeter, a small business owner since 2010, has seen the highs and lows of entrepreneurship. This article is part of "Unlocking Small Business Success," a series providing micro businesses with a road map to growth. They leased the real estate — a single tennis court with an attached 330-square-foot pro shop — and bought the business. The second half of 2019 was a particularly challenging time for the small business owner. His goal was to "build the best pickleball shop in the country," he said.

Persons: Jon Neeter, It's, —, Neeter, pickleball, I'd, everybody's, Pickleball, Jon Neeter Rather, You'll Organizations: Service, BI, Santa Monica Pickleball Center, Santa Monica Tennis Center, Santa Locations: Santa Monica , California, California, America, Southern California, Los Angeles

☆ An entrepreneur who bought a tennis center for $40,000 in 2010 has done seven-figures in revenue in 2023 after barely surviving the pandemic. He shares 3 keys to running a successful small business.
▼ + stars: | 2023-10-17 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +8 min

They leased the real estate — a single tennis court with an attached 330-square-foot pro shop — and bought the business. Pickleball, a different racket sport that is played on a smaller court with a smaller paddle and a wiffleball. His goal was to "build the best pickleball shop in the country," he said. To give yourself some time back as an entrepreneur, you have to hire good staff, which is exactly what Neeter did. Pickleball is played on a smaller court with a smaller paddle and a wiffleball.

Persons: Jon Neeter, Neeter, there's, he's, pickleball, I'd, everybody's, Pickleball, Jon Neeter Rather, You'll Organizations: Santa Monica Pickleball Center, Santa Monica Tennis Center, Santa Locations: Santa Monica , California, California, America, Southern California, Los Angeles

☆ A tennis center owner in Santa Monica changed his entire business to capitalize on the pickleball surge in America. It was a 'huge risk' but his revenue numbers have doubled and his court has never be
▼ + stars: | 2023-10-14 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +16 min

Former collegiate coach Jon Neeter bought a tennis center in Santa Monica, CA for $40,000 in 2010. He converted his single tennis court into four pickleball courts and business is booming. Plus, he liked the idea of his work being concentrated in one place, rather than scattered at various tennis courts all over LA. A standard pickleball court is 20 feet wide by 44 feet long, much smaller than a tennis court. Plus, he was unsure about how he was going to replicate the Santa Monica Tennis Center anywhere else in LA.

Persons: Jon Neeter, —, Neeter, Jon Arend, Arend, who's, he'd, Sam Querrey, didn't, I'd, they'd, He's, there's, he's Organizations: Service, beachy Santa, Santa, Duke University, Palisades Tennis Center, LA, Santa Monica Tennis Center, Santa Monica Pickleball Center, Neeter Locations: Santa Monica , CA, Wilshire, Los Angeles, LA, Santa Monica, New Jersey, California, West LA, Southern California, pickleball

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