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Beyoncé Fuels a Small-Business Boom
  + stars: | 2023-09-06 | by ( Sanam Yar | ) www.nytimes.com   time to read: +1 min
When Virgo season dawned, Beyoncé — perhaps the world’s most famous Virgo, who named a track on her seventh album, “Renaissance,” after the star sign — had a birthday request. The performer, now in the last month of her Renaissance World Tour, posted a message on her website and Instagram on Aug. 23 encouraging fans to wear silver to her concerts through Virgo season, which ends on Sept. 22. “We’ll surround ourselves in a shimmering human disco ball each night,” the message read. Virgo season together in the house of chrome.”The tour has already been a fashion show, with attendees wearing bejeweled cowboy hats and more looks inspired by the album’s visuals and Beyoncé’s stage outfits. On TikTok, concertgoers posted videos of their original non-silver looks set to audio of high-pitched screaming.
Persons: Beyoncé —, , concertgoers, Gayle King, Rosie O’Donnell Locations: Las
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