New York CNN —Anchor Brewing, America’s oldest craft brewer, closed last summer after more than 127 years in business.
Anchor closed in July 2023 and its former parent company Sapporo USA put it up for sale after facing years of declining sales.
Despite Ulukaya’s excitement about reviving the 127-year-old brand, the craft beer business has been in decline as drinkers shift to spirits and cheaper alternatives.
“The brand struggled because it kept relevance with longtime, committed craft beer enthusiasts, but rarely registered with young people or casual drinkers,” Roth said.
“Focusing on Anchors legacy, stature, and part of American craft beer history could help the brewery form new emotional connections with drinkers.”
Persons:
it’s, Hamdi Ulukaya, Brewing’s, Ulukaya, ”, Anchor’s, Jose Sarmento Matos, there’s, ” Bryan Roth, ” Roth
Organizations:
New, New York CNN, Brewing, LinkedIn, San, Sapporo, Bloomberg, Getty, San Francisco, Feel Goods Company, CNN
Locations:
New York, San Francisco, California, Sapporo USA, Sapporo, Potrero Hill