New York CNN —Skims, the underwear and apparel brand founded by Kim Kardashian, is hoping to attract new customers: men. The four-year-old shapewear brand is expanding beyond female clothing and into men’s products, with a new lineup launching Thursday that includes briefs, undershirts, boxers and leggings. Skims also said that men already account for more than 10% of its existing customer base. Skims’ successSkims has been a major success story for Kardashian with the privately held company recently valued at a whopping $4 billion. Jens Grede, Skims’ CEO, recently told Dealbook that stock investors have shown an increased interest in consumer-oriented businesses like Skims, and that an IPO is something the company wants.

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Persons: New York CNN — Skims, Kim Kardashian, undershirts, San Francisco 49ers Nick Bosa, SKIMS, Skims, ”, Kardashian, Nick Bosa, Neymar Jr, Shai Gilgeous, Alexander, Andy Muir, Jens Grede, Grede, “ Skims, ” Kardashian, CNN’s Poppy Harlow, Harlow, “ Organizations: New, New York CNN, San Francisco 49ers, CNN, NBA, Wellington Management, Nike, Wall, SKYY Partners Locations: New York, shapewear