When the media executive Edgar Bronfman Jr. submitted his last-ditch bid on Monday to take control of Paramount, his approach was greeted with surprise and skepticism. Who would take his unconventional coalition of investors seriously, especially when an $8 billion deal with Skydance was on the table? The bid has transformed Paramount’s sale into a battle of family dynasties. But the deal is now threatened by the bid from Bronfman — a grandson of the Seagram mogul Samuel Bronfman — whose early foray steering the family business into media several decades ago has left a cloud over his career. The son of one billionaire is now pitted against the son of another.

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Persons: Edgar Bronfman Jr, Skydance, David Ellison, Larry Ellison, Shari Redstone, Bronfman, Samuel Bronfman —, “, ” Terry Kawaja Organizations: Paramount, Oracle, Seagram, Luma Partners