"Our expectation in the next year is that people will be talking less about the tech and actually understand the value," of Snowflake's data clean room, Stratton said.
The clean room space is competitive and marketers intend to spend more on the techUltimately a data clean room is only as valuable as the customers who share data within it — even when it's being offered for free.
"Clean rooms are no longer competing against other clean rooms only," said Wayne Blodwell, the CEO of the programmatic advertising company Impact Media.
AdvertisementThe global data clean room market has accelerated in the last two years.
The report found that these companies, on average, spent $879,000 on data clean room tech in 2022.
Persons:
—, influencers, Kamakshi Sivaramakrishnan, Samooha, AdExchanger, Sivaramakrishnan, Snowflake, Bill Stratton, Snowflake's, Time Warner, Stratton, it's, Wayne Blodwell, Sridhar Ramaswamy
Organizations:
Service, Business, Amazon Web Services, Microsoft, Snowflake Ventures, LinkedIn, Google, Time, Impact Media, Deloitte Digital
Locations:
Snowflake, Samooha