Erno Rubik, inventor of the Rubik's Cube, holds one of the cubes at the International Toy Fair in Nuremberg, Germany, Jan. 29, 2020. It took a month of twisting and turning for the first person to solve a Rubik's Cube. That person was Erno Rubik, now 79, the iconic puzzle toy's creator. A source of pride, envy and frustration, the Rubik's Cube turns 50 this year and, under the ownership of Spin Master, it shows no signs of retirement. "Rubik's isn't just a toy," said Sam Susz, senior director of global marketing at Spin Master.

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Persons: Erno Rubik, he'd, Rubik, Sam Susz Organizations: Fair, CNBC, Spin Locations: Nuremberg, Germany, Hungarian