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Despite a difficult quarter, McDonald’s looks resilient in the face of various pressures, analysts say — something the company shares with U.S. consumers overall. “The spotlight is always on McDonald’s because it’s so big” and something of a “bellwether,” she said. That spurred former President Donald Trump to sling fries this month at a Philadelphia-area McDonald’s in a photo op. Like many major brands, McDonald’s raked in big profits as the economy reopened from the pandemic. “The thing that McDonald’s had struggled with, and why I think we’re seeing kind of an inflection point, is a value proposition,” Senatore said.
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