At the Worldwide Developers Conference on Monday, the company introduced Apple Intelligence, an in-house suite of AI services coming to devices this fall.
Starting later this year, Apple users will have free access to OpenAI's ChatGPT model without having to create an account.
Advertisement"I think it's brilliant," said Maribel Lopez, an AI analyst and founder of research and strategy consulting firm Lopez Research.
AdvertisementThe opt-out ability on Apple devices offers customers a modicum of control amid the coming freight train of AI, Lopez added.
Meanwhile, much of the marketing for Apple Intelligence already appears to be focused on safety and privacy protection, with advertisements boasting a "brand-new standard for privacy in AI."
Persons:
—, OpenAI, Siri, Apple, Maribel Lopez, Lopez, Sam Altman doesn't
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Service, Worldwide, Apple Intelligence, OpenAI, Business, Apple, Lopez Research, New York Times