Read previewDiane von Furstenberg has been a household name since the '70s.
Despite her place in the luxury world, von Furstenberg partnered with Target and her granddaughter, Talita von Furstenberg, to create a limited-edition collection for the store.
Samantha Grindell/Business InsiderThe store has also been leaning into celebrity and top brand-name partnerships to level up its offerings.
After seeing it in person, Target's collaboration with von Furstenberg seems like a natural progression of its brand strategy as it continues to offer products that feel luxurious for less.
Shop the Diane von Furstenberg x Target collection.
Persons:
—, Diane von Furstenberg, Forbes, Jeffery Bezos, von Furstenberg, Talita von Furstenberg, Samantha Grindell, Sally Hansen, Sergio Hudson, Christopher John Rogers, Joanna Gaines, Kendra Scott, Stanley
Organizations:
Service, Fashion, Target, Business, tote, Valentine's
Locations:
Brooklyn