The NBA logo is seen outside an NBA store in New York on July 8, 2024. Under the terms of the deal, Nike will be the leagues' global outfitting, merchandising, marketing and content partner until 2037. As the largest athletic apparel company in the world, Nike has long been a favorite among professional sports leagues and their athletes. Despite Nike's recent stumbles, the NBA told CNBC it has no concerns about continuing its partnership with the apparel company. Nike has not faced significant criticism for its basketball uniforms.

---

Persons: Elliott Hill, Sal LaRocca, They've, LaRocca, you'll, LeBron James, Kevin Durant, Caitlin Clark, Sabrina Ionescu Organizations: NBA, Nike, National Basketball Association, National Football League, Major League Baseball, CNBC, MLB, ESPN, WNBA Locations: New York