Hugo Swart, formerly Qualcomm's head of XR, joined Google's AR group in April to lead ecosystem strategy and partner relationships. Related storiesMark Lucovsky, a senior director on Google's AR software, left last July, citing "changes in AR leadership and Google's unstable commitment and vision" to the product. "Doing anything first-party is a challenge relationship-wise," said a former Google AR team member. There is internal speculation that Samsung will be the first to also build glasses with Google's AR software, according to two employees familiar with the matter. Without a device of its own and with its AR software still in development, Google now finds itself on the back foot.

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