FILE PHOTO: The Goldman Sachs company logo is on the floor of the New York Stock Exchange (NYSE) in New York City, U.S., July 13, 2021.
Companies, including banks, are grappling with the potential advantages which generative AI can provide their businesses, but also how to manage the challenges the new technology creates.
Rival Morgan Stanley (MS.N) is rolling out a generative AI bot that helps financial advisers find research or sift through thousands of forms.
The fact that generative AI can offer responses to financial questions also means that, for those providing advice professionally, they need to do more to earn the fees they charge clients.
Generative AI has drawn huge interest from investors, aiming to back those companies at the forefront of the technological innovation.
Persons:
Goldman Sachs, Brendan McDermid, George Lee, Lee, Morgan Stanley, JPMorgan Chase, Saeed Azhar, David French, Daniel Wallis
Organizations:
New York Stock Exchange, REUTERS, Street, Reuters NEXT, Companies, OpenAI, JPMorgan, Reuters, reuters, Thomson
Locations:
New York City, U.S, New York, ChatGPT, Silicon