LONDON—Shortly after taking the helm at the world’s largest spirits maker, Diageo CEO Debra Crew made a bold proclamation: She plans to take tequila global.
Following a surge in popularity in the U.S., tequila is on track to become the country’s largest spirit this year, an extraordinary milestone for a drink once associated mainly with sugary margaritas and eye-watering shots.
Persons:
Debra Crew
Organizations:
Diageo
Locations:
U.S