That's the case with SMB Law, a boutique law firm focused on small businesses founded by Eric Pacifici, Kevin Henderson, and Sam Rosati in 2022. The initiative to start SMB Law came from Pacifici. "There's a really robust small-business community on Twitter called SMB Twitter, or SMB X," Pacifici told Insider. "We have product-market fit because we have that community support in building this business," Pacifici said. "I think we've done a good job of using social media to get pretty ingrained in our space, well beyond Twitter," Pacifici said.

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Persons: Elon, Eric Pacifici, Kevin Henderson, Sam Rosati, We've, Henderson, it's, Pacifici, Rosati, Eli Albrecht, They're Organizations: SMB Law, SMB, Big Law, Twitter Locations: Pacifici, Evelin Montenegro