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Kim Kardashian is making Skims for men
  + stars: | 2023-10-23 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +3 min
New York CNN —Skims, the underwear and apparel brand founded by Kim Kardashian, is hoping to attract new customers: men. The four-year-old shapewear brand is expanding beyond female clothing and into men’s products, with a new lineup launching Thursday that includes briefs, undershirts, boxers and leggings. Skims also said that men already account for more than 10% of its existing customer base. Skims’ successSkims has been a major success story for Kardashian with the privately held company recently valued at a whopping $4 billion. Jens Grede, Skims’ CEO, recently told Dealbook that stock investors have shown an increased interest in consumer-oriented businesses like Skims, and that an IPO is something the company wants.
Persons: New York CNN — Skims, Kim Kardashian, undershirts, San Francisco 49ers Nick Bosa, SKIMS, Skims, , Kardashian, Nick Bosa, Neymar Jr, Shai Gilgeous, Alexander, Andy Muir, Jens Grede, Grede, “ Skims, ” Kardashian, CNN’s Poppy Harlow, Harlow, Organizations: New, New York CNN, San Francisco 49ers, CNN, NBA, Wellington Management, Nike, Wall, SKYY Partners Locations: New York, shapewear
New York CNN —Just a few years ago, Kim Kardashian was dyeing her own shapewear in a sink with teabags. Skims is valued at a reported $3.2 billion and was named one of Time’s most influential companies for 2023. Kim Kardashian and Poppy Harlow speak onstage at the 2023 Time 100 Summit. Jemal Countess/Getty Images for TIMEKardashian told Harlow that she “absolutely” trusts her gut over data when it comes to finding companies for SKYY to invest in. As she gets older, the 42-year-old Kardashian realizes she now has the luxury of choosing people she wants to surround herself with.
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