"There are two big mistakes that new sellers make," Tyler Walter, co-founder of product sourcing company 330 Trading, told Insider.
"The second big problem we see young e-commerce brands make is trying to expand product categories way too fast."
He offered four product selection tips to help you avoid the two most common pitfalls when launching an e-commerce business.
Then, "tweak it slightly, start selling it, and prove that it actually works before you go and customize something that's totally new and innovative."
Plus, you'll have an advantage if you're selling a product you understand well and use personally.
Persons:
Tyler Walter, there's, Walter, Tyler Walter ., Tyler Walter Then, you've
Locations:
Taipei, Asia