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Martin Sorrell's - 2 ID5 - 1 Mathieu Roche - 1 Sorrell - 1 Matt Spiegel - 1 Spiegel - 1 Matt - 1 Roche - 1
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Business - 2 Progress Ventures - 2 Aperiam Ventures - 2 Data Protection - 1 Publishers - 1 Trade - 1 S4S Ventures - 1 Seventure Partners - 1

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3 mentions found


☆ Check out the pitch deck that helped adtech identity company ID5 raise $20 million from investors including TransUnion and Martin Sorrell's S4S
  + stars: | 2024-04-09 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
Adtech company ID5 said Tuesday it had raised $20 million in Series B investment. The ID5 identifier has been deployed by more than 66,000 publishers, per the metadata company Sincera. ID5 has now raised just over $27 million in funding to date, though the company declined to disclose its post-money valuation. New investors in this round included the credit reporting and data agency TransUnion and advertising veteran Martin Sorrell's venture capital firm S4S Ventures. Check out key slides from the pitch deck that helped ID5 raise $20 million in Series B funding.
Persons: ID5, Mathieu Roche, Martin Sorrell's, Sorrell, Matt Spiegel, Spiegel, Matt, Roche Organizations: Business, Data Protection, Publishers, Trade, S4S Ventures, Progress Ventures, Seventure Partners, Capital Partners, Aperiam Ventures
☆ Check out the pitch deck startup tvScientific used to raise $9.4 million to make TV ads as measurable as Google and Meta ads
  + stars: | 2024-02-28 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +2 min
Advertising tech firm tvScientific wants to prove that streaming TV ads are as effective as Meta and Google ads. TvScientific's previous investors include NBCUniversal, Norwest Capital Partners, Aperiam Ventures, and Hearst VenturesTvScientific tries to make it as easy to buy and measure streaming TV ads as it is to buy and measure Google and Meta ads. The firm specializes in technology that tracks what someone does after watching a streaming TV ad. But Meta and Google have millions of advertisers, and tvScientific wants the top 10% to 20% of Meta and Google's advertisers to be its clients. Over time, Fairchild said that he expects more big brands that buy linear TV ads for reach and frequency will also begin buying streaming TV like performance marketing.
Persons: TvScientific, Jason Fairchild, Martin Sorrell's, Hearst Ventures TvScientific, Fairchild, tvScientific, Chris Riedy Organizations: Business, Ventures, BDMI, Progress Ventures, Norwest Capital Partners, Aperiam Ventures, Hearst Ventures, Google, Meta
☆ 4.screen, a startup that enables retailers to advertise to drivers through in-car displays, just raised $23 million with this 11-slide pitch deck
  + stars: | 2023-04-04 | by ( Riddhi Kanetkar | ) www.businessinsider.com   time to read: +3 min
4.screen, a startup that enables retailers to advertise through in-car displays, just raised $23 million. A startup that enables retailers to advertise to drivers on the road and in real-time through a vehicle's connected display has raised $23 million in fresh funds. In addition to in-car video ads, the startup also displays search highlights, branded map pins, and in-car offers. The startup uses car sensor data allows the startup to be as specific as possible with its suggestions. "We make sure the right content is shown to the right partner at the right time — you only see a gas station when your fuel is low," cofounder and CEO Fabian Beste told Insider.
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