He earmarked Margot Robbie to play Barbie, and has driven the group's push to exploit its brands.
Ryan Gosling as Ken and Margot Robbie as Barbie in "Barbie."
Warner Bros.Self-deprecationAccording to Bloomberg, Mattel gave Warner Bros. and Gerwig huge creative license on the movie – including how Mattel and its bigwigs would be portrayed.
Kreiz, with his chiseled jaw, pearly white teeth and broader good looks, might look more like Ken, played by Ryan Gosling, than the ghoulish CEO played by funnyman Will Ferrell.
Ferrell is listed only as "Mattel CEO" in the film's credits, adding an element of ambiguity.
Persons:
Barbie, Margot Robbie, Will Ferrell, Ryan Gosling rollerblading, Ken, Kreiz, Barbie's, He's, Greta Gerwig's, Robbie, Mattel, Greta Gerwig, Ryan Gosling, funnyman Will Ferrell, Ferrell, Oscar, Daniel Kaluuya, Barney, Lena Dunham, helming, Lily Collins, It's, Polly Pocket, David Zalubowski, Kreiz –
Organizations:
Mattel, Bloomberg, Service, Maker Studios, Disney, Endemol Group, Brother, Fox Kids Europe, London's, Warner Bros, MGM, Arch, Hasbro
Locations:
Wall, Silicon