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Search resuls for: "Ruth Handler —"


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Greta Gerwig's "Barbie" movie pushed up sales for the iconic doll, Mattel execs say. Global gross billings in the quarter were up 14%, but this wasn't enough to offset poor performance in the first half of 2023. AdvertisementAdvertisementGreta Gerwig's "Barbie" blockbuster helped boost sales for the plastic doll following a poor performance in the first half of the year. North America made up around 58% of Barbie's total gross billings, and saw a much bigger rise — gross billings were up 26% to $349.9 million in the quarter. Global gross billings were down 6% in the year to September compared to the same period in 2022.
Persons: Greta Gerwig's, Mattel, , Barbie, Ynon Kreiz, Kreiz, Barbie repositions Mattel, Gross, Anthony DiSilvestro, Mattel execs, Ruth Handler —, Rhea Perlman Organizations: Global, billings, Service, Mattel Locations: Hollywood, billings, America
Barbie likely wouldn't exist if Mattel's founder hadn't stumbled across Bild Lilli, a plastic doll based on a comic strip. The first Barbie doll, from 1959, had Lilli's red lips, high blonde ponytail, and winged eyeliner. But these dolls had flat chests, big bellies, and squatty legs – they were built like overweight six- or eight-year-olds," Handler wrote. The newspaper began making Lilli dolls in 1955 because of the comic's popularity and to market the newspaper. "Here were the breasts, the small waist, the long, tapered legs I had enthusiastically described for the designers all those years ago," Handler wrote.
Persons: Barbie, hadn't, Ruth Handler, , Ruth Handler —, Mattel —, Barbara, Handler, Lilli, SSPL, Axel Springer publication's, Reinhard Beuthein, Robin Gerber, Ruth, Gerber, Elliot, Frederic Neema, Mattel, Lobel, Greiner, Louis Marx, Marx, Fiona Hanson, Hausser Organizations: Bild Lilli, Service, Mattel, Getty Images, Hausser, Getty, Greiner, Hausser's Locations: Europe, Lucerne, Swiss, Los Angeles, Lilli, New York
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