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An Amazon worker moves boxes on Amazon Prime Day in the East Village of New York City, July 11, 2023. The Federal Trade Commission on Wednesday updated its complaint against Amazon for its "deceptive" Prime sign-up and cancellation processes, adding three senior executives as defendants. Top Amazon executives overseeing Prime downplayed employee concerns about members of the popular subscription program being enrolled without their consent, the amended complaint alleges. Subscription services revenue, which includes Prime memberships, totaled $9.8 billion in Amazon's most recent quarterly earnings report. Amazon executives and employees met in 2018 about "Project Lucent," where the primary objective was to discuss "how many Prime signups [is] Amazon .
Persons: Russell Grandinetti, Jamil Ghani, Neil Lindsay, Grandinetti, Lindsay, Andy Jassy's, Ghani, Tim Doyle, Doyle, Mark Zuckerberg, Meta, Zuckerberg Organizations: Amazon, Federal Trade Commission, Top Amazon, Lucent, FTC Locations: East, New York City, Amazon's, Arlington , Virginia
Amazon's Prime membership may have even fallen last year, according to new estimates by CIRP. The research firm tracks the number of individuals using Amazon Prime, rather than total paying households. "Prime membership has essentially stopped growing in the US, after many years of extremely fast growth, and then modest growth in the last two or three years," CIRP said. Amazon doesn't publicly disclose the exact size of its Prime membership program. In 2021, Amazon's then-CEO Jeff Bezos said it had "more than 200 million Prime members worldwide."
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